Moving your list
Your readers already said yes. Once is enough.
Moving platforms is the part authors dread: the lost unsubscribes, the re-confirmation email that halves a list, the tags that do not come across. Penomaly's move is built to keep all of it.
How the move works
It starts from the "Move from another platform" button on your subscribers screen and runs in three steps.
First, the people you must never email
Export your unsubscribed, bounced and spam complaint lists from your old platform and upload them. They are saved as suppressions on your account. Step two stays locked until this is done, or until you confirm all three were empty.
Then your readers
Upload your subscriber export as a CSV file. Columns from MailerLite, Mailchimp and Kit exports are recognised for you, and you check every match before anything is saved. Anyone on your suppression list is left out automatically.
Check the numbers
Compare active subscribers, all subscribers, suppressed readers and lists against your old platform before you send anything.
Then the rest of your setup
Your readers are only half a move. Straight after them, the same screen sets up what brings new readers in, so nobody lands on your old platform the morning after you switch.
A signup page
Start from a reader magnet or newsletter signup template, filled in with your pen name and the book you choose, feeding the list your readers went into. It stays a draft until you publish it.
Welcome emails
Two emails for every new reader who joins through that page: a thank you straight away and an introduction a few days later. They stay switched off until you turn them on.
The trust email
The first email your readers get from Penomaly, written for you: you have moved, nothing else changes, and leaving is one click. It waits as a draft for you to read and send.
What is left
A checklist read from your account: postal address, sending domain, the trust email sent, the page published, welcome emails on, and an optional swap listing.
What comes with them
Consent, on the record
Every imported reader gets a consent record saying where they came from and when they originally subscribed, as your old platform recorded it.
No second opt-in
Nobody is emailed and nobody is asked to confirm again. Re-confirming a list that already said yes is how a move loses half of it.
Tags and groups
A groups or tags column becomes tags, and you can tag everyone in a file as well.
Names, dates and your own fields
First and last names, original subscribe dates, country, and any other column kept as a custom field, which you can create during the import.
Automations stay quiet
Imported readers do not start your welcome flows unless you tick the box that says they should. It starts unticked.
Big lists welcome
Up to 100,000 readers, or 10 MB, per file. A larger list goes in as several files, each into the list you choose.
Penomaly counts its own opens and clicks from your first send, so the engagement history from your old platform is best left behind. Your campaigns and templates do not come across yet; rebuilding a past email from a screenshot or PDF is coming.
Where readers can come from
Any platform that exports a CSV file. The importer reads MailerLite, Mailchimp and Kit exports as they come, and the consent record can name Flodesk, Substack, Brevo, AWeber or Beehiiv as the source too. It does not connect to your old account; you export, then upload.
And if you ever leave
You can export your readers to a CSV file at any time, with their status, tags, source, dates and every custom field. Your list is yours.
Penomaly is in a private beta.
Access is opening in stages, a few authors at a time. Join the waitlist for occasional updates on what is being built and an invite when there is room for you.