Newsletters
Blocks that know what a book is.
General email tools give you a picture and a button and leave the rest to you. Penomaly's composer is built around books: yours, from your own library, and other authors', for the swaps and promos every newsletter carries.
The book blocks
The same blocks build your emails and your signup pages, so a book looks the same wherever a reader meets it.
Solo / Feature
One book with its cover, blurb and buy buttons. Pick your own book and it is read from your library when the email goes out, so a corrected link is correct everywhere. Choose which retailers to show, rename the button, rewrite the blurb for this email, and lay it out side by side or stacked.
Your books, side by side
A series or a backlist in a grid of two or three columns, pulled from your library. Adding book four later does not change an email you already built.
Mentions
One to three books, yours or other authors’, each with its own cover size. Made for the short mentions that fill a swap-heavy newsletter.
Group promo
The promo graphics a group promotion hands you, laid out cleanly with a size for each and no captions to tidy up.
Alongside them: text, headings, buttons, buttons side by side, images, social links, dividers, spacing, and a share link readers can pass on once the email has gone out. Amazon Associates turn on one switch, and every Amazon link is marked "(paid link)" with the Associate disclosure added for you.
A book library, filled in once
Every book you add keeps its title, series and number, genre, description, cover, ASIN or ISBN, Kindle Unlimited or wide, and publication date.
Every retailer link
Amazon, Apple Books, Kobo, Barnes & Noble, Google Play, BookFunnel, your own site, or anything else. Each block shows the ones you choose.
Writing as more than one name?
Give each pen name its own Penomaly account, with its own readers, sending domain, look and unsubscribe list. A romance reader never gets your thriller email by mistake.
Your brand, saved once
Set your colours, font and content width in one place. Every unsent draft and every signup page follows when you change them. Emails already sent stay exactly as they went out.
Templates of your own
Save any email as a template and start the next one from it. Most author newsletters follow a shape; keep yours.
Social links
Facebook, Instagram, Threads, X, Bluesky, TikTok, YouTube, Goodreads and many more, saved per pen name and dropped in as one block.
Sending and what happens after
Test, schedule, send
Send a test to yourself, schedule in your own time zone or send now. You can send to a random 10, 25 or 50 percent of a list first. A plain-text version is made for every email.
Personal where it helps
First name, last name and your own custom fields, with a fallback for readers you know less about. You are warned before sending if a tag has none.
Your own sending domain
On a paid plan, a step-by-step wizard sets up your domain so your newsletter comes from you.
Reports you can read
Delivered, opens, clicks, bounces and complaints, a table of every link, and a reader-by-reader list you can filter by who opened, who clicked and who did not.
A web version to share
Every sent email has a public web version with nothing personal in it, ready to send a swap partner or post anywhere.
Penomaly is in a private beta.
Access is opening in stages, a few authors at a time. Join the waitlist for occasional updates on what is being built and an invite when there is room for you.